Client Profile
- Who: Monzi, Inc.
- What: Gutter protection company needed more reach to their distributor base at a significant cost savings
- Where: New Jersey
The Challenge
This client is in the New Jersey area but needed to reach distributors in more than 25 states around the country. The goal in the next year is to expand from those 25 states into international markets.
The Solution
This client needed a streamlined approach that targeted communications to existing distributors, prospective distributors and consumers. Mac ‘n Motion used an open-source email blast platform allowing the client to create separate distribution lists. The platform distributes an HTML formatted design that matches the corporate branding, and the content can vary. Emails are trackable, showing if and when each email was opened, and which links within the email were clicked.
The Results
This process has cut this client’s marketing budget in half as he can use this tool in place of relying solely on printed direct mail. They also now know instantly when a distributor has opened the communication and what points of interest within the email grabbed each recipient’s attention.
The Technology
- Open-source email blast solution
- HTML-based email to retain company’s brand