Case Study – White Amber, Inc.


Client Profile

  • Who: White Amber
  • What: Technology start-up developing workforce management software for Fortune 500s
  • Where: Lake Success, NY

The Challenge

Andy Chatman was a member of White Amber’s start-up team, responsible for designing and prototyping a web-based application allowing Fortune 500s to manage their contingent personnel, from interviews and hiring through time sheets and payment.

The Solution

Mac ‘n Motion created an interactive prototype of the application, tying every screen to live data. Once the prototype was accepted and tested, it was hard coded by a team of programmers in java servlets. We then developed a series of interactive training modules, as seen below, to teach both internal sales and external customers how to use the application.

The Results

White Amber had a successful launch, selling its solution to companies such as Xerox, Wachovia and KPMG . Eventually it was successfully sold to San Francisco-based RecruitSoft.

The Technology

  • Interactive database-driven prototype
  • Interactive training modules