Case Study – Schering Plough


Client Profile

  • Who: Schering Plough
  • What: Interactive touch screen presentation to educate customers about causes of eczema around the home
  • Where: New York City

The Challenge

The client desired to increase sales of its anti-eczema medicine by educating potential customers about causes of eczema around their home.

The Solution

Mac ‘n Motion worked with a team of 3-D modelers, audio and video producers and copywriters, and programmed an integrated interactive touch screen presentation quizzing the user about causes of eczema. The user (a trade show visitor) collected points by swiping a magnetic card through an attached card reader.

The Results

The presentation was so successful that the interactive kiosk toured the country, and a mouse-driven version was created for deployment via CD-ROM.

The Technology

  • Interactive touch screen presentation