Case Study – Ray-Ban

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Client Profile

  • Who: Ray-Ban
  • What: Sunglass company looking for new ways to reach customers
  • Where: Rochester, NY

The Challenge

Bausch & Lomb’s head of technology asked Mac ‘n Motion if it was possible to create a way for a user to virtually try on sunglasses through a website. This was in 1994 and nothing like this had ever been done before.

The Solution

The afternoon after our first lunch meeting, Mac ‘n Motion developed a working interactive prototype allowing a user to try sunglasses on their own face. This won an immediate engagement where we developed Ray-Ban Virtual Preview, a groundbreaking web application allowing a user full access to all Ray-Ban SKUs, and the ability to preview how they would look on their own digital image.

The Results

Ray-Ban reinvented their industry with this unique use of web-based technology. They received invaluable press with stories in the New York Times and Washington Post, and the software was featured on The View, a daily show on ABC starring Barbara Walters. Hundreds of thousands of uses were measured in the first few months. Bausch & Lomb later released versions for their Killer Loop and Porsche Design brands. Sophisticated tracking was built into the application providing valuable marketing feedback as to which frames and colors were being viewed by various demographics.

The Technology

  • Interactive web-based application, tied to a database of sunglass SKUs
  • Digital photography and post-processing of all Ray-Ban, Killer Loop and Porsche Design SKUs