Client Profile
- Who: Merck Pharmaceuticals
- What: Pharmaceutical company preparing its sales force for the launch of a new product
- Where: USA
The Challenge
Merck had to excite their global sales staff for the launch of their new drug product. In advance of a major corporate event announcing the launch, they wanted to send every employee a series of innovative emails preparing them for the launch.
The Solution
Mac ‘n Motion developed a series of Flash-based emails, themed to match the upcoming launch event and progressively revealing more information.
The Results
Merck had a successful launch event.
The Technology
- Flash-based email blasts