Case Study – Merck

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Client Profile

  • Who: Merck Pharmaceuticals
  • What: Pharmaceutical company preparing its sales force for the launch of a new product
  • Where: USA

The Challenge

Merck had to excite their global sales staff for the launch of their new drug product. In advance of a major corporate event announcing the launch, they wanted to send every employee a series of innovative emails preparing them for the launch.

The Solution

Mac ‘n Motion developed a series of Flash-based emails, themed to match the upcoming launch event and progressively revealing more information.

The Results

Merck had a successful launch event.

The Technology

  • Flash-based email blasts