THE CHALLENGE

Samitivej, one of the largest private hospital groups in Thailand, decided to use their online presence as a revenue source. They required a modern and effective website, social media management, and content to drive it all.

VISIT WEBSITE

Our overall digital strategy was simple.

We began by clearly defining the audience and noting the differences between target groups, then began a multi-year campaign to grow the hospital’s digital business.

1

Increase the social media audience

2

Drive traffic from social media to the website

3

Increase appointments through the website

4

Generate revenue through the website

Multiple Languages

Samitivej’s patients cover a wide range of nationalities. The website, multiple language architecture, allowed us to present the website in Thai, English, Chinese, Burmese, Japanese and Arabic.

Social Media Channel Management

Our content and social media teams managed Samitivej’s English and Thai social media channels, including strategy, content, scheduling and reporting. We worked with the hospital’s English and Thai language marketing teams for several years, not only providing these services but also providing formal weekly training in all aspects of digital marketing.

Content Development

Over the course of our contracts with Samitivej Hospital, our content team provided more than 500 fully researched health articles and more than 500 hours of English language editing. In addition we wrote and edited speeches, posters and presentations, and we conducted doctor and staff interviews in both English and Thai.

Measurable Call to Action Strategy

For the website to work, a visitor had to be able to easily request an appointment or contact the hospital no matter where they were on the website. Our Call to Action widget, available on every page and on every device, was an effective solution. These intelligent forms modified themselves depending on which doctor or center the user was viewing. Custom event tracking provided detailed Google Analytics reports.

eCommerce

The hospital wanted to drive revenue through the website. We developed an eCommerce solution which allowed the hospital to sell both hard products such as beauty supplies, and services including packages and promotions. Our team of photographers shot all product images in house. The eCommerce module was integrated with 3 banks, as each Samitivej branch had their own banking partner.

RESULTS

In the first year after launch

12

41% increase in social media followers

123

106% increase in website visitors from social media channels

123

14,000+ online appointments and inquiries

123

110MB revenue generated through the website